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Wow! Bill, the founder of Hot-Tubes, was super generous in this interview. He shared exactly what he did to raise almost 200% of his Kickstarter goal, and even revealed his secret for getting a bunch of local support.
This podcast episode will change your life!
…Okay, maybe I’m getting a little too excited. We both know I’m a crowdfunding nerd.
Jokes aside, it actually was really interesting to hear his method for getting 90% of his pledges from strangers.
I hope you guys enjoy it! Let me know by leaving a comment or rating the podcast on iTunes!
Table of Contents
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In this episode you’ll learn:
- How to go from idea to prototype to a campaign launch
- Some of the objections that Bill overcame when raising money
- Where the pledges came from throughout the campaign
- What Bill did to get 90% of pledges from strangers
- How to get local press and blogs in your niche to write about you
- Finding a selling angle that will get people to pledge
- Should you raise money for one or multiple products in one project?
- How the campaign maintained momentum while on Kickstarter
- What Bill did to make ecommerce fulfillment easy.
Links and resources mentioned in this episode:
- Hot Tubes Kickstarter campaign
- Hot Tubes company website
- Coolest Cooler campaign
- Thunderclap
- Adding google analytics to your campaign
- Squarespace
- Shipstation
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment. They take the hassle out of shipping out your products to your customers.
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2,500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
