It’s that time of the week again, where I speak with a successful creator who has smashed their Kickstarter goal and they share exactly how they did it.
Actually, the Power Practical team has run 5 successful Kickstarter campaigns. They’ve really boiled the entire launch process down to a science.
There are a lot of great crowdfunding techniques that we discuss in this podcast episode.
I felt extremely privileged to speak with such an accomplished team, who have not only done awesome in the crowdfunding arena, but have also been on Shark Tank and have Mark Cuban on their board of directors. So cool!
Hope you enjoy this episode. Don’t forget to check out the show notes below.
In this episode you’ll learn:
- The importance of using Kickstarter as a validation tool
- How the team was able to raise $80,000 for the fast charge battery on day 1
- How their strategy has changed over the 5 different campaigns
- How the team did PR and blogger outreach for their campaign
- The layout that the team uses for every campaign
- Why people pledge to Kickstarter campaigns
- The story behind their Shark Tank appearance (Mark Cuban is an investor).
- How to get major retail outlets like Brookstone and other outlets
- Why the team’s Indiegogo project didn’t work out as well.
Download the transcript
You can now for this podcast episode.
Links and resources mentioned in this episode:
- Luminoodle Kickstarter Campaign
- THE PRONTO: Fast-Charge Battery Pack
- Power Pot Kickstarter Campaign
- SMART CHARGE KIT – Lightning or Micro USB Kit
- The POWERPOT 10
- Shark Tank video
- BackerKit (use code CrowdCrux for a discount)
- GreenInbox
- Hootsuite
- Shopify
- Squarespace
- Fulfillrite: Get help shipping out your Kickstarter and Indiegogo rewards to your backers. They also help with ecommerce fulfillment.
- TheGadgetFlow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
