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The Instagram Formula Used To Raise Over $46,514 on Kickstarter

I always love getting emails from readers and listeners who say that CrowdCrux was a big help as they’ve been preparing for their Kickstarter launch.

Recently, I got an email from Ben, the cofounder of the Koala Hoodie. He said, “I hope you’re very well and your September has got off to a great start! My name is Ben and I’ve been listening to your podcast for around a year now and I wanted to really thank you for putting so much useful information out there for crowdfunders – you’ve helped me out a lot!”

koalaI dug a bit deeper and learned that he recently smashed his Kickstarter goal, having raised over $20,000 in about seven days.

That’s great success!

At the time of writing, he’s doubled that amount. It looks like he’s going to raise even more.

When I probed, he revealed that a huge amount of his success is do to successful Instagram marketing.

In short, he got influencers to post about or wear his product, resulting in followers, attention, and sales.

istagram-as-worn-by

I had to have him on the podcast to talk about this strategy.

He laid out the step-by-step approach that he took towards Instagram marketing, as well as how he got on so many media publications.

Now, he’s exploring Facebook marketing, in-game advertising, and more. As I said on the podcast, I think he’s going to raise a lot more before the end of his campaign.

After you listen to the podcast, go and check out his campaign and if you enjoyed the interview, become a backer so that you can experience first-hand what it’s like to be a member of a growing Kickstarter campaign.

Links and Resources Mentioned in This Episode:

About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. ➤ Weekly Crowdfunding Tips