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The Launch Sequence to Hit Your Kickstarter Goal in 20 Hours

What if you could quickly hit and exceed your fundraising goal?

It’s well-documented fact that crowdfunding campaigns that do well in their first week tend to attract the attention of super backers, the larger media, and strangers.

If you’ve read my work at all, this isn’t new to you. You know the importance of the first seven days when you’re **officially live** and people can discover your project.

Imagine what it would be like to become a trending project on Kickstarter. You’d instantly gain access to an entire crowd of people who are eager to support you and your vision.

Whether you’re launching a campaign on Kickstarter or Indiegogo, today’s podcast episode is going to show you exactly how to have a strong start.

I talked with a listener of this show who hit 100% of his goal in 20 hours! Seb sent me an email saying:

“Hey Sal!

Love the podcast – it played a big part of my pre-campaign research for my current campaign. Especially your interview with Lomography in Ep.129.
I’m about 3/4 through my first campaign (successfully funded in 20 hours!). I’ve learnt a TON that I think would help your first time campaign creators, including:
  • How I collected 10k leads in 4 weeks at just over 20c per lead
  • The email launch sequence I used to turn that into my goal of $30k in 20 hours (and a mistake that I estimate cost me at least another $20k)
  • How I gave my email list ‘exclusive’ early access to my campaign to generate excitement
  • The no.1 thing I’d do differently with Facebook ads next time around (without taking the easy route of outsourcing to an agency)
Would love to share these learnings (and many more) with your listeners.”

Today, you’re going to hear directly from Seb and discover everything that he’s learned about smashing your goal on Kickstarter.

Links and Resources Mentioned

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
  • Neofit Roller Kickstarter Campaign
  • Neofit Roller Company Website
About Author

Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. ➤ Weekly Crowdfunding Tips