Download this podcast episode on iTunes and listen on your commute!
Have you ever thought of cutting out the middle man?
Why launch a campaign on Kickstarter or Indiegogo, when you can host it on your own website?
This team decided to do exactly that and raised $45,000+ to finance the development of a time-tracking web app.
In this podcast interview, they real precisely how they did it, down to the smallest detail. They also share some words of wisdom for crowdfunders out there looking to do the same.
Don’t forget to check out the websites and tools mentioned in this episode down below!
Table of Contents
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In this episode you’ll learn:
- Why the team decided to bypass Kickstarter and Indiegogo
- How long the team worked on the campaign before launching (shorter than you think)
- The way they went about segmenting their email list
- What you can do to build up buzz before launching a campaign
- The importance of exclusivity and custom invites
- How to write the ad copy for your email and campaign page
- The amazing story of the 8k+ campaign day
- What this team did to get 15k newsletter subscribers
Links and resources mentioned in this episode:
- Time tracking app Hours
- Hours Cloud
- Stripe
- Twitter bootstrap
- Typed indiegogo campaign
- Dan Counsell’s Medium Post
- Team’s medium post
- Mailchimp
- Paradox of choice
- Slack
- Trello
- Lean Startup Book
- Fulfillrite: Get help shipping out your Kickstarter and Indiegogo rewards to your backers. They also help with ecommerce fulfillment.
- TheGadgetFlow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far. Use the coupon code crowdcrux20 for 20% OFF all of their services to promote your design, technology, or fashion project.
