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When I first checked out the Whisky Elements Kickstarter campaign, I was thrown off.
Wait, did I read that right? $195,000+ raised off of a $18,000 fundraising goal?
It seemed too good to be true. I started exchanging emails with the team behind the campaign.
After digging deeper, I uncovered a lot of techniques that can be applied to crowdfunding campaigns across a wide variety of categories.
I knew that I had to bring this story to the podcast.
In my candid interview with David Jackson, one of the cofounders of Time & Oak, he shares exactly what his team did to raise $195,982 and how you can do the same (hint: it’s hard work, but not as hard as you thought)!
Duration: 30 days
Initial Goal: $18,000
Amount Funded: $195,982
Backers: 5005
In this episode you’ll learn:
- How the team got so much early momentum on Kickstarter
- Where the backers and pledges came from
- Ways to rank better in the Kickstarter algorithm
- How they put together the Whisky Elements team
- The importance of deadlines for new ventures
- Tips for setting up a system to ship out your products
- Advice for dealing with campaign backers
- Why the real work starts after your fundraiser ends
- How the team was able to attract the attention of Bacardi
Links and resources mentioned in this episode:
- Company website
- Periscope
- Tips for using periscope
- Shopify
- Shipstation
- Code: we007
- Fulfillrite: Get help shipping out your products to your Kickstarter or Indiegogo backers. They also help out with ecommerce fulfillment!
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry. Visit BackerKit.com to find out more and lock in a discount if you sign up for a free trial before your project campaign ends.
