It’s not very often that I’m lucky enough to interview a campaign that’s raised over $5 million on Kickstarter!
Actually, they did this over the course of SIX successful crowdfunding campaigns.
Yes, they made a business out of Kickstarter.
At the time of writing, their current campaign for the Lomo’Instant Automat Camera has raised $744,781 from 4,716 backers.
I had Katherine on the podcast to discuss the team’s marketing and PR strategy for their various projects. She shares what’s she’s learned about crowdfunding and how to go about it most effectively.
Lomography actually didn’t start out with Kickstarter. They existed beforehand, but they decided to get in on the crowdfunding craze.
If you’re an established business thinking of launching a Kickstarter campaign, this is the episode for you.
In the episode, we’ll discuss the strategy they used to successfully raise money with six different campaigns.
Links and Resources Mentioned
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- Lomography’s Kickstarter profile
- The Lomo’Instant Automat Camera
- Lomography company website
- Boomerang
