Multiple Myeloma Opportunities for Research and Education is a nonprofit organization that has raised a staggering $86,000+ to help #endmyeloma and expedite bringing a promising new study from the lab to the clinic.
In the first episode of the Nonprofit and Charity Fundraising Podcast (a sub-section of our popular CrowdCrux Crowdfunding Podcast), I’ve interviewed Sarah Kaufmann-Fink who is the inspiration behind the creation of MMORE and it’s mission to support multiple myeloma research. In 2005 at the age of 22, she was diagnosed with multiple myeloma, which led her parents to start the nonprofit organization.
Although she responded well to her treatment and is currently in remission, Sarah is still a champion of the cause and was nice enough to give me an inside look into the fundraising campaign. You can listen to our interview below, which will be available in iTunes shortly.
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
Show Notes
– Campaign Website: #endmyeloma.
– Nonprofit Organization: MMORE: Multiple Myeloma Opportunities for Research & Education.
– MMORE provided a wealth of information for donors to draw on including: press releases, social media post templates, FAQs, fundraising letters, and more (no pun intended). You can check out all the amazing resources here.
– The organization decided to use CauseVox after carefully researching other peer to peer fundraising platforms (like these). They wanted to keep costs low and hosting their own campaign on their own website would have added costs.
– They also liked all of the information that CauseVox put out there in terms of how to craft a good fundraising campaign. (Check out their blog here).
– Most of the organization’s donations up until this point have come from in-person events and some online giving. This is their first full-fledged online fundraising campaign. They decided to do it during the month of March because March is Multiple Myeloma awareness month.
– Not all crowdfunding websites allow people to create their own fundraising page. Using peer to peer fundraising has been a great choice for MMORE.
– Posting Facebook videos and thank you shout-outs has resulted in more engagement and donations.
– Rather than using the term “crowdfunding” it might make more sense to use the word “online fundraising” or “donate online” because the terminology is more familiar.
– Going forward, MMORE will be doing more videos in the future, as it has driven some great engagement.
– Looking backwards, the organization would have planned out more time for the campaign and to line up more marketing materials.
What question do you have for MMORE?
I’ve put together a new GUIDE that’s packed with science-backed nonprofit fundraising methods, resources, strategies, and killer marketing methods.
You should check it out if you want to get more donations and you want to fast-track the entire process.
Leave a comment down below! Also, take a second to donate to their initiative as a way of thanking them for sharing their experience!
