If you only listen to one podcast episode, listen to this one. Yes, it’s that good.
Joseph May, who created The Modern Day Briefcase, raised $242,014 on Kickstarter from 1,287 backers. But, the campaign wasn’t always a success.
In the first week of the launch, Joseph realized that his campaign was stalling and he needed to do something fast if he was going to hit his goal.
He shared exactly what he did to turn everything around, along with the techniques he used to get 1,500 email subscribers, 6,000 Instagram followers, and connect with influencers.
Stick around, because Joseph is about to share what it really took to make a great product and some of the speed bumps he ran into. Believe it or not, but this entire journey starts with him deciding to wake up at 4 am every day for six months before the launch of the campaign.
Remember, “Every entrepreneur’s job is to invent the future.” – Mark Cuban
You’re about to see how the team:
- Found out why their campaign was failing and what they did to change it
- Got 50% of their backers from Kickstarter
- Gained 6,000 followers on Instagram
- Attracted 1,287 backers (400 at the time of this interview)
- Built up their credibility on Kickstarter
- Got 1,500 relevant email subscribers
- Developed relationships with Instagram influencers
Links and Resources mentioned in this episode:
- Modern Day Briefcase Kickstarter
- Breton Company Website
- Shopify (what their store uses)
- Kicktraq Stats
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
