I was a late bloomer when it came to understanding emotions.
A very, very late bloomer. Haha!
That’s why I’m hyper aware when it comes to identifying the EMOTIONS that you want visitors to feel when they come to a Kickstarter campaign.
Music is one of the most powerful ways to change your emotional state. That’s why it’s used so heavily in movies.
The right soundtrack can make you:
- Sad
- Inspired
- Angry
- Laugh
- Smile
By incorporating music into your Kickstarter campaign video, you’ll significantly increase the degree to which you emotionally affect the viewers.
You can use the various websites and resources below to get music for your crowdfunding campaign video.
1. Dig ccMixter
This site is a video creator’s dream! You can choose from a whole bunch of songs to download and use in a commercial project. The great thing about this platform is that you can see exactly how you’re allowed to use the various tracks.
Some of the tracks are free to use in commercial tracks if you give credit to the original authors. Others are only free to use in non-commercial tracks with attribution.
By making use of the simply indications to the left, you can easily see which tracks are a good fit for your Kickstarter video!
A quick search shows that there are more than 3,000 tracks that you are allowed to use commercially.
Woah! That’s a lot of music. There is even handy search functionality. It makes finding the perfect soundtrack for your video SO MUCH EASIER.
2. Free Music Archive
Free Music Archive is great website that you can use to find free music that you can incorporate into your crowdfunding pitch video. At the time of this screenshot, the site was performing some maintenance work, but they usually do a good job of keeping it up.
3. YouTube Audio Library
You must be signed in to Google to view this one. I use the YouTube audio library for a lot of the videos that I put on YouTube, particularly for my side channel where I sometimes share vlogs and drone footage.
Now, according to YouTube, “Policies displayed in the Music Policy Directory describe only what happens when you publish a video on YouTube that uses this music. These policies do not apply off of the YouTube platform. You may wish to consult a qualified attorney if you have questions about your use of music.”
You can host your Indiegogo campaign video on YouTube, but if you’re using Kickstarter, you might have to check with the copyright holder. Many tracks also have attribution specifications.
4. Incompetech
Incopetech is another library that you can search through to find royalty-free music. You can browse through free music under the creative commons license and music under a standard license.
You can use this music in monetized videos, commercial videos, and more. You just have to make sure that you read all of the directions and attribute the designated parties.
5. Instrumental Background Music
I was recently approached by one of my readers, Cato, who runs this great site where he features his best music online that you can use as a background soundtrack for your crowdfunding video. The company has provided music for Sony, BBC, CBS, Lonely Planet, and more.
I totally recommend checking out some his tracks. Great uplifting and upbeat tracks. Very professional stuff!
6. Free Soundtrack Music
Finally, you can always check out free soundtrack music to find tracks that you can include in films, video games, YouTube videos, and other digital productions.
With this site, and those that I’ve mentioned above, you have a TON of resources to choose from when putting together your upcoming crowdfunding pitch video.
There are many other ways that you can emotionally affect your campaign supporters. I’d recommend grabbing a copy of my book, the Kickstarter Launch Formula for more insights! Once you do, send me a pic with the book! I absolutely LOVE hearing about reader success stories.
