Having hit his goal in the first three days, Ollie Aplin has had a wild ride on Kickstarter.
The launch of his new journal for men, Mind Journal, tested his abilities as a designer and serial entrepreneur. But, he prevailed!
In this interview, I got him to share a lot of behind the scenes material, including, how he was able to raise $10,000 on the first day of his campaign launch.
We go over a lot of fun topics including:
- Why journaling is so important for positive mental health
- The philosophy behind Mind Journal and why it’s a framework that will get you writing.
- How journaling has impacted my life.
But, we go even deeper.
Ollie shares his advice for:
- Reaching out to the media
- Putting together a great campaign video
- Why emotion matters more than logic when it comes to marketing a product on Kickstarter.
If there was ONE thing I took away from hearing the story behind Mind Journals, it’s that no matter where you are or what resources you have at your disposal, you can attract a crowd online.
If you work hard at making a great product and implement the right marketing, you can launch a successful crowdfunding campaign.
I hope you enjoy the interview!
Links and resources mentioned in this interview:
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
- Mind Journal Kickstarter Campaign
- Other finger films
- Email permutator
- Instapage
- Shopify
