Anddd it’s another “Ask Sal” podcast episode!! Since I don’t really do consulting, this section of the podcast gives me an opportunity to directly answer reader and listener questions.
Tony Lialin asked:
“Hi Sal. I have a software product. I’ll be on Kickstarter in 20 days and I’m curious if there are any tactics in particular for software that worked better on a Kickstarter vs a tangible product. I’m curious what your advice might be.”
Tony is right. Software works VERY differently on Kickstarter in comparison to physical ecommerce products, but why? I’m going to explore a few expectations that he should have for his campaign, along with a killer resource that he absolutely must check out.
Links and resources mentioned:
- BackerKit helps crowdfunding project creators automate away the painful parts of the survey and fulfillment process. Don’t get buried in spreadsheets and manual data entry.
- AskSal
- Episode 63
- SonicFetch
- Prefundia
